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We built a fully custom, perfectly tailored ecommerce solution for Area Diesel Service, Inc.

62%

Of Site Traffic Attributed to SEO

110,000+

Visitor Sessions in 2017

3

Record-Breaking Sales Months in 2017

Custom Ecommerce, Powered to Perform

Working closely with the Area Diesel team, we overhauled their old ecommerce site and built a fully custom, perfectly tailored ecommerce solution. From the flexible content management system, which lets site administrators update both page content and store content, to the fully responsive design that makes buying top-notch diesel parts easy on all devices, this feature-packed website has greatly simplified our client's workflow. Because we chose a custom solution, we're able to extend the system in any way imaginable, maintaining a living web presence that can grow with Area Diesel in the future.

Working closely with the Area Diesel team, we overhauled their old ecommerce site and built a fully custom, perfectly tailored ecommerce solution.

View the Live Site

Custom Approach

Because Area Diesel wanted a single website powerful enough to fulfill all its online needs, both present aWorking closely with the Area Diesel team, we overhauled their old ecommerce site and built a fully custom, perfectly tailored ecommerce solution. From the flexible content management system, which lets site administrators update both page content and store content, to the fully responsive design that makes buying top-notch diesel parts easy on all devices, this feature-packed website has greatly simplified our client's workflow. Because we chose a custom solution, we're able to extend the system in any way imaginable, maintaining a living web presence that can grow with Area Diesel in the future.

We opted to go with a custom approach that our team could host and maintain. Taking advantage of its speed, security, and community support, we used the Django web framework to power the Area Diesel site. Django provided a sturdy foundation on which to build, giving us out-of-the box security features with no bulky proprietary tools that generally cause a needless timesuck when it's time to fine tune things. We see no reason to cost our client additional service fees by spending our time building features that are readily available. 

With Corey and the crew at Area Diesel wanting high-performance website features such as multi-category product tagging, extensive product search and filtering, and dealer-specific pricing, our devs knew we'd need to construct the site from the ground up for complete control. Building from scratch let us not only integrate with PayPal but also with Omega, Area Diesel's trusted payment processor. The choice to go custom is one that continually proves its value as we integrate new features month after month, and we appreciate partnering with Area Diesel—a client team that's on top of its game and that recognizes the beauty in doing ecommerce to the fullest.

This is a great shop and great group of people to work with! They built our company an amazing site and are working hard to drive the traffic our direction. If you are in the market for a new website I would highly recommend these folks! You won't be disappointed.

Corey Stallings, Branch Manager at Area Diesel Service, Inc.

The CMS

Built atop Django, Mezzanine is a CMS tool that lends added usability for site administrators. Mezzanine gracefully accommodates features such as hierarchical page navigation, drag-and-drop page ordering, scheduled publishing, and many other time-saving features. Customizing the CMS to Area Diesel's needs lets us look all heroic as we spare them extra moments to spend making life easier for the diesel enthusiasts and dealers who count on their attentive service.

Responsive Design

We recognize the world has already moved to a post-PC era, with tablets and mobile devices rapidly changing the landscape of interactive properties—especially for ecommerce stores. Our responsive website design ensures the Area Diesel store will seamlessly accommodate quick-and-easy shopping on desktop, mobile, and tablet devices.

Began Our Partnership
Launched New Site
Curated SEO and Implemented New Features
Launched Refreshed Homepage

Ready to talk? So are we.