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Starting with Research

When we get started with new websites, marketing campaigns, and branding efforts for our clients, we like to roll out the essential groundwork—that is, our in-depth research phase—to gather all the facts, get familiar with every aspect of your problems to be solved, and map out a road to move forward on. All of that good stuff starts with a discovery session of you, your business or organization, and what it's going to take to get you where you want to go.

Conducting a Research Deep Dive

Where have you been and where are you now?

After we wrap our discovery session, our team sets out to expand on that download of information. But we don’t just collect a heap of numbers and call it good. We scrutinize user behavior-based data from your website, ask your customers what they think of you, and examine your peers under a microscopic lens. Then we look at all the details from above until we see how every insight tells a bigger story. When all is said and done, the resulting narrative tells us exactly where we need to go next.

Building a Strategic Roadmap

How do we help you get where you want to go?

With hearty research about your business, audience, and industry fresh in our minds, we head back to the drawing board to collaborate on the best all-around approach to your needs. It might lead to recommendations for a fully functional ecommerce site, a series of digital ad campaigns, or some other combination of our suite of services, but our ultimate solutions will ensure your goals are being met in ways that generate more than just on-paper results—they make your business and client/customer relationships better.

At Mostly Serious, we let the why lead the way. It paves a path to your success so clear, you’ll wonder why anyone would do it differently.

Examples of Research in Our Case Studies

See How Data Shaped Our Work with 417 Magazine

We worked closely with 417 Magazine to overhaul the publication’s entire digital presence. To ensure our efforts were successful from the first step, we began our relationship by deep-diving into a true understanding of their existing print and digital audiences, which led to new discoveries.

Take Our Quick Questionnaire

Choosing a marketing partner is a tough decision. By filling out this handy questionnaire below, you'll learn more about whether we're the right team for your project. After you’re done filling it out, we’ll be in touch to send you the results to use as you need.

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