Phase 0
Frame
Purpose: Through interviews, we define what we are solving, why it matters, who decides, what success means, and what is out of scope before we build.
- Problem Brief: what we are solving and why
- Success Criteria: how the solution will be judged
- Decision Map: who has input, authority, and sign-off
- Scope Fence: what is explicitly out of bounds
- Gate 0: whether the problem is ready to move forward
Client Outcome: Everyone agrees on the problem, success criteria, decision makers, and boundaries before design starts.