Craft CMS vs Adobe Experience Manager
For an agency-supported business website, we usually recommend Craft CMS over Adobe Experience Manager. AEM's asset management, governance, and Adobe integrations can be valuable, but they also create a larger operating commitment. Choose that commitment when the organization needs it, not because a powerful enterprise product sounds like the safer website decision.
Who Craft and Adobe Experience Manager are each for
Choose Craft CMS when:
- Marketing needs a focused publishing system for a custom business website.
- You can meet requirements without a large Adobe asset and workflow program.
- An agency will own development, hosting, maintenance, and support.
Choose Adobe Experience Manager when:
- Enterprise asset management and complex content governance are essential.
- Adobe integrations and an experienced AEM team are already central to operations.
- The organization will fund the specialist work needed to use AEM well.
Where each one wins
Priority points
57.5
Craft CMS
42.5
Adobe Experience Manager
Craft CMS leads for this brief.
100 points allocated by business priority. Ties split the points.
We score websites built and supported by an agency, with editors working inside an approved design system. These are our recommendations for that brief, not product quality ratings.
How we scorePublishing and brand controlWinner: Craft CMS20-point priorityCraft is our recommendation for giving business editors a clear, repeatable publishing workflow without unnecessary platform complexity.
A service page, campaign, or program update should feel like an editorial task. Craft lets us build that experience from controlled content components, with reusable sections and previews inside the brand's design system. AEM can also deliver author-friendly experiences, but it takes deliberate implementation. In a June 2026 AEM hiring discussion, practitioners emphasize avoiding functionality that creates author pain. We prefer Craft for the focused website brief; we would not replace a successful AEM workflow simply because it is complex underneath.
Content architectureWinner: Adobe Experience Manager15-point priorityAEM leads when asset governance and coordinated content distribution are requirements the organization will actually use.
AEM's Sites and Assets capabilities address an enterprise content program that can extend well beyond a website. For organizations managing substantial asset libraries, many markets, approval responsibilities, and Adobe workflows, that breadth matters. Craft can model sophisticated website content, but recreating every enterprise capability through custom development would undermine its advantage. This category recognizes AEM's broader architecture. It does not mean a regional healthcare organization or manufacturer needs that architecture to run an effective, well-governed website.
Can Craft replace AEM Assets?
A CMS asset library and an enterprise digital asset management workflow are different requirements. Inventory approval, distribution, metadata, and integration needs before deciding what to replace.
Custom implementationWinner: Craft CMS15-point priorityCraft gives a specialist agency a more direct implementation path for a custom website with focused integrations.
We favor Craft when the work is a designed website, connected content, and integrations with the business's existing systems. We can own the templates and application without building a larger AEM program around them. A 2026 AEM replacement discussion illustrates the constraints that can follow an established deployment: Java expertise, author and publish architecture, on-premise requirements, and preview expectations. Those constraints can justify staying. They should be explicit requirements before a new website inherits that level of specialist dependency.
Security and supportTie15-point priorityBoth can meet a defined operating brief, but formal enterprise requirements may favor a specific Adobe service.
An AEM subscription does not remove custom code, permissions, integration, and deployment responsibilities. Similarly, Craft needs an agreed maintenance and response plan. Mostly Serious can provide Craft hosting, updates, maintenance, and support. Compare the proposed service against the organization's actual requirements, including availability, restoration, access controls, and procurement evidence. Adobe's deployment options differ from a self-hosted installation. We score the business website brief evenly here; we do not claim an agency support plan substitutes for a particular contractual or compliance requirement.
Lifetime valueWinner: Craft CMS10-point priorityCraft is our stronger value choice when the business needs a custom website rather than AEM's broader program.
The meaningful comparison includes implementation, editor training, specialist development, integrations, support, and future changes. AEM's larger capability set can repay that investment when it supports a real enterprise operating model. For a focused website, we would usually put more of the budget into design, content, conversion, and ongoing improvement through Craft. The AEM operator seeking a replacement because of cost is an example of the tradeoff, not a pricing benchmark. Get comparable proposals before attaching a dollar saving to a migration.
Ecosystem confidenceTie10-point priorityBoth have credible ongoing development; platform fit matters more here than declaring an entire ecosystem in decline.
AEM is changing across classic installations, Cloud Service, and Edge Delivery. That creates decisions for existing customers, but it is not evidence that the whole platform is disappearing. Current Adobe release information and Craft's published support commitments both give businesses material to evaluate. We found mixed practitioner sentiment and no comparable evidence that justifies a universal momentum winner. The practical question is whether the chosen architecture has maintained integrations and qualified people who can support your next phase.
AI enablementWinner: Adobe Experience Manager15-point priorityAEM as a Cloud Service has the stronger first-party AI offering; that advantage does not extend automatically to every installation.
AEM as a Cloud Service offers content, development, and governance agents and MCP tools. Access can depend on phased rollout, trial, or an Agentic SKU. Craft’s MCP plugin and editorial extensions provide useful custom workflows, but Adobe has the broader first-party foundation. The edge applies to the covered Cloud offering, not inherited on-premises AEM. Confirm the purchased entitlement and review controls before relying on any agent.
Planning a migration
Map pages, components, content fragments, assets, metadata, locales, permissions, redirects, and connected Adobe services. Choose which assets and experiences move and which remain connected. Validate approval workflows and personalization behavior independently of visual page parity.
Preserve useful URLs where possible. For changed paths, build and test a redirect map, transfer metadata, and monitor indexing and traffic after launch. Google's site-move guidance explains the process; search traffic can still fluctuate. Talk with us about planning a Craft project before committing.
Must we stop using Adobe Target if we move to Craft?
No. Target can be implemented separately. Review the current integration and the work required to preserve the intended experiences.
Know what your Craft website needs next.
A Craft CMS Health Check reviews your site’s performance, accessibility, technical SEO, code, and maintenance risks. You get findings and a prioritized plan before committing to fixes.