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Digital Solutions

Choate Construction

One website for Choate’s many relationships

Prospective clients, trade partners, and future employee-owners each get a clearer path.

Stakeholder research shaped an audience-first experience supported by a flexible Craft CMS.

Our role

  • Marketing Strategy + Planning
  • Web Design + Development
  • Craft CMS Websites
Visit Choate Construction
Choate Construction homepage displayed on a laptop against a peach, charcoal, and orange studio backdrop.

Turning stakeholder input into direction

Choate’s website serves prospective clients, job candidates, trade partners, and a marketing team managing a deep project portfolio.

We gathered input from six marketing stakeholders and 15 colleagues across sales, business development, and related functions. Their priorities shaped the site structure, audience journeys, and content hierarchy.

One brand. Three clearer paths.

Each audience can move from its questions to relevant proof and next steps.

Clients, slide 1 of 3

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Prospective clients

Project Partnership explains Choate’s approach, supported by a portfolio visitors can filter by Market Sector and Attribute.

Choate Project Partnership page with an Atlanta construction project and an introduction to the partnership approach.

Making Choate’s culture visible

Bold photography, motion, and people-focused stories bring Choate’s culture into the digital experience.

Across About, Culture & Purpose, Careers, and Employee-Owned, the site connects Choate’s portfolio to relationships, community, purpose, and ownership.

Three Choate construction professionals walking together on a project site.

A Craft CMS built for the people running it

Craft CMS 5 gives Choate’s marketing team reusable modules for varied stories and layouts, along with responsive previews, drafts, revisions, stakeholder preview links, and role-based permissions.

Structured WordPress content and assets moved into the new system, supported by documentation and team training.

One system. Many stories.

Reusable modules support distinct page compositions across Choate’s portfolio, offices, culture, and employee-ownership content.

Portfolio, slide 1 of 4

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A portfolio built for exploration

Market Sector and Attribute filters turn a deep project archive into relevant proof visitors can explore.

Choate portfolio page showing Market Sector and Attribute filters above a grid of construction projects.

Carrying the work through launch

Launch planning preserved key URLs, imported mapped redirects, and coordinated DNS changes with Choate’s IT team. Mostly Serious continues to support the site through hosting and ongoing work.

The August 2026 public launch marked the latest milestone in a multi-phase partnership.

Planning a website with more than one audience?