Meeting students' emergent health, hunger, and hygiene needs.

In our Project Planning Session with the Care to Learn team, we dug into two key questions: What is holding them back? And where do they want to be?

Based on this discussion, we discovered that one of their major blockers was their existing website's content management system (CMS). It was difficult to keep their site up to date and it was not capable of supporting their growth in real time.

As a result, we built a site on Craft CMS that gave them the tools and autonomy to make website updates themselves as they continue to expand their outreach.

Building on the great branding work done internally by the Care to Learn team, we made recommendations for translating their refreshed visuals into the digital space. Those recommendations were then pulled throughout their website.

Care to Learn's new look is clean, but sprinkled with fun elements that keep it fresh while elevating the brand. Freeform blobs, geometric confetti shapes, crisp icons, and saturated colors keep the organization's kid-focused mission front and center. The tasteful use of a script font and exceptional photography from Care to Learn also provide a warm human element to the design.

Both Mostly Serious and Care to Learn agree that good data is critical to making solid strategic decisions, so access to site data was a priority. We created accounts for Care to Learn on Google reporting tools such as Google Analytics and Google Search Console. This allows the Care to Learn team to have access to a wide range of valuable website data for the first time ever.

Because we know those data sources and tools can get overwhelming, we consolidated key metrics into a Google Looker Studio dashboard. This gives the Care to Learn team near real time data at their fingertips any time they need it. One great perk of a well-designed Looker Studio dashboard is that it can be shared as-is as a great visual for other stakeholders in the organization.