Jordan Valley Health
A clearer path to connected care
One address can hold several clinics, each with different hours and phone numbers.
We rebuilt Jordan Valley Health's website around patient questions, bringing services, providers, and clinic-specific details together and giving its team a consistent way to maintain them.
Our role
- Content strategy
- User experience and website design
- Craft CMS development
- Content and data integration
Launched:
Visit Jordan Valley Health
The homepage makes getting started a prominent path alongside finding services and making an appointment.
View full image: Homepage pathwaysJordan Valley Health offers medical, dental, behavioral health, pharmacy, and other services across Missouri. Within that network, an address tells only part of the story. Two clinics in the same building can have different hours, phone numbers, and services. Someone seeking care needs the details for the right clinic.
The website also needed to answer questions that come before a visit: Can I receive care here? What will it cost? Who can help me get started? Those questions matter to patients, caregivers, and staff helping someone find care.
Building on our earlier strategic work with Jordan Valley, we partnered with its team to reorganize the website around those needs. We carried Fieldtrip's new brand identity into the design and connected the information behind the pages.
Make the first step easier to find
Affordability, trust, and finding care were priorities in our planning sessions with Jordan Valley. Its existing patient hub already offered first-visit and payment information. We made getting started more prominent, with a homepage path and main-navigation entry that lead to the redesigned Get Started hub.
The hub groups eligibility and cost, first-visit preparation, and provider discovery. A person worried about paying for care can find Medicaid information, the Slide Discount Program, and help from a Community Health Worker. Someone preparing for an appointment can find what to bring.
We kept human help visible, too. Phone contact and walk-in information sit alongside MyChart scheduling links where available. That choice reflects what we heard during discovery: calling remained an important way for Jordan Valley's patients to seek care.
Get Started brings practical questions about eligibility, cost and a first visit into one place.
View full image: Get Started hubTreat the clinic as more than an address
Conversations with Jordan Valley's team clarified a crucial distinction: a facility and the clinics inside it are separate things. Listing a building's hours cannot explain when every service there is available. The website needed to represent both the place and the care offered within it.
We structured services, facilities, clinics, and providers as related information. Service pages show the relevant clinics and providers; location pages distinguish the clinics within a building. At Grand, Express Care and the Procedure Clinic each have their own card, with different hours and phone numbers.
The Pediatrics page shows the same approach from another starting point. Its previous version already linked to locations and included a provider section. The new page adds clinic cards with hours and phone numbers alongside related providers, so visitors can examine those details while reading about pediatric care.
In this capture, Grand Express Care (weekdays 7:30 am to 5:30 pm) and the Procedure Clinic (weekdays 7 am to 5 pm) share a building, each with its own phone number.
View full image: Grand clinic details
Pediatrics brings the relevant clinics and their practical details alongside service information.
View full image: Pediatrics clinicsBuild for the people keeping care information current
Jordan Valley's team needed to maintain these relationships as information changed. In its 2024 inquiry, the client raised the burden of entering content in multiple places. Later discussions described provider records changing several times a month. The authoring experience needed as much attention as the public pages.
We connected the Airtable records maintained by Jordan Valley's team to the website and built reusable modules in Craft, its content management system. Imported location and provider information supplies the related care details; reusable page sections give editors consistent ways to present content.
We also expanded the guide inside the CMS to explain how those relationships work. The team has a reference in the system where it manages the website, alongside the tools used to build and update pages.
See the paths through care
A 60-second walkthrough of the live website, edited from real page captures and scrolling sequences. Silent, with explanatory text on screen.
Read the walkthrough sequence
- 00:00–00:07 — Three starting points: get started, find services, or make an appointment.
- 00:07–00:12 — A dedicated starting point for new patients.
- 00:12–00:18 — Eligibility, cost and first-visit guidance sit together.
- 00:18–00:26 — Cost-support information connects visitors with programs and billing help.
- 00:26–00:33 — Pediatrics brings the service, its clinics and its providers into one place.
- 00:33–00:40 — Service pages show where care is available, with clinic hours and contacts.
- 00:40–00:50 — At Grand, individual clinics have their own hours and contact information.
- 00:50–01:00 — Provider cards show specialties, locations and scheduling links where available.
A website shaped around how care works
A visitor can approach the same network through a service, clinic, or provider. Those connected views make the distinctions Jordan Valley's team described visible in the website itself.
Project credit: Brand identity by Fieldtrip. Website strategy, design, and development by Mostly Serious in collaboration with Jordan Valley Health.
Make a complex offering easier to navigate
If your services, locations, and teams are hard to explain online, we can help people find their way.
