Skip to main content

Project Shift

Get hired, gain skills, go places.

Designed to appeal to younger generations of tech-savvy career seekers

We designed and built Project Shift's custom Craft CMS site in tandem with naming, logo development, and campaign video production. The site's design reflects the features and general cool factor we knew young audiences would latch onto.

Client: Automotive Technician Collaboration (ATC), a group of 10 auto manufacturers looking to help high school grads and other job-seekers find high-tech, in-demand work in the industry.

Our Role

  • Web Design + Development
  • Craft CMS Websites
  • Search Engine Optimization
  • Content Marketing
  • Product Naming
  • Logo Design + Brand Identity Design
  • Branding
Visit Project Shift
Two automotive technicians collaborating in a modern auto shop, with a purple duotone treatment. A senior technician points at diagnostic equipment while training a young woman with curly hair, representing the career mentorship opportunities in the automotive tech industry.

A Brand Built for the Next Generation

Project Shift needed more than just a website—they needed a complete brand identity that would resonate with tech-savvy young people considering careers in automotive technology.

We developed a bold visual identity featuring striking colors, dynamic typography, and an upward-pointing arrow that symbolizes career advancement and forward momentum.

Project Shift logo construction and brand identity system showing the grid-based logo design with "project" in white on dark navy and "shift" in white on blue with the arrow icon. Also displays various logo treatments including the ps abbreviation and standalone arrow mark. Tagline reads "The Future of Auto Tech".

Our Role

Web Design + Development

  • Craft CMS Websites

  • Motion + animation

  • Full-screen experience

  • Resource library

Marketing

  • Search Engine Optimization

  • Content Marketing

Branding

  • Product Naming

  • Logo Design

  • Brand Identity Design

Video Production

  • Campaign Video

  • Social Media Ads

  • Animation

A Website That Stands Out

Bold design that appeals to young career seekers

Structured content for easy navigation

Awards & Honors

It's an honor to be nominated (winning is nice too) but recognizing our team for their work and highlighting client partnerships is even better.

Project Shift received multiple accolades including the Mobile Excellence Award from Awwwards in 2020 and a Webby Award nomination for Best Employment Website & Mobile Site in 2021.

2020 & 2021 Recognition

Awwwards Honors & Mobile Excellence (2020)

Webby Awards Nominee (2021)

A Video Campaign to Pull it All Together

During web development, we switched gears to conceptualize, script, and animate a campaign video—with shorter versions adapted for social media ads—to build audience awareness on the site and across social platforms.

Project Shift branded merchandise mockups. Left side on green background shows two black water bottles with "Get Hired. Gain skills. Go places." messaging and logo variations, plus white iPhone cases with the arrow icon and "ps." mark. Right side on dark navy shows a black hoodie featuring the Project Shift logo with white and blue color treatment.

Behind the Scenes

Features

  • Motion + animation

  • Full-screen experience

  • Resource library

Tech

  • Craft CMS

  • Vue.js

  • Sass

  • AWS

  • Webpack

Industry

  • Manufacturing Marketing

  • Employment

  • Automotive

Recognition

  • 2020 Awwwards Mobile Excellence

  • 2020 Awwwards Honors

  • 2021 Webby Nominee

Ready to build a brand that connects with your audience?