Getting Started with Facebook Advertising Facebook ad boosting not cutting it anymore? Then it's time to upgrade to Facebook Ads Manager. Ads Manager is the first step in making social media advertising an intentional part of your advertising strategy. Becca Godsey Tips and Tools for Understanding Your Online Audience Our Marketing Analyst, Becca, breaks down the tools available to help you understand your online audience. Becca Godsey Responsive Text Truncation Using CSS's Text-Overflow Property In this handy guide, our front-end engineer, Levi, explains how to carry out essential text truncation using CSS. Levi Zitting 5 Tips for Better Strategic Planning Sessions Our Director of Operations, Spencer, breaks down a few easy ways to get more out of your strategic planning sessions. Spencer Harris The Perks of Being a 20-Something in Springfield, Mo. Springfield, Missouri's growth is not only making it recognizable from even a decade ago—it's making it the best kept secret in the U.S. for young, 20-something professionals. Molly Riddle-Nunn 3 Google Analytics Features You Should Enable Immediately There are three Google Analytics features that often slip through the cracks for marketers despite the data-driven insights they can bring to marketers. Molly Riddle-Nunn Let's Be Friends: Marketing & Technology Mostly Serious lives at the intersection of marketing and technology, so we know first hand how to manage interdepartmental relationships. Jarad Johnson Do it: Make a Better Call to Action Read our four best tips for creating better calls to action that lead to conversion on your website. Jessica Spencer A Marketer's Essential Guide to Facebook Reporting A beginner's guide to setting a strong foundation of actionable objectives to track Facebook metrics against. Jarad Johnson 4 Major Website Missteps That Are Costing You Leads Your website is one of your most valuable sources of leads and other conversions. Are you making the most of it? Molly Riddle-Nunn 6 Pro Tips for Better Company Photography Modern digital marketing trends have created the need for more visual content than ever. Here are six ways to make yours better. Jessica Spencer The 3 Most Important Values of a Problem-Solving Partner Our Director of Operations, Spencer, identified three significant characteristics of problem-solving partners that help companies find the right vendor. Spencer Harris The Research Bit: 3 Things That Make the Mostly Serious Process So Unique We build websites. Great ones. And we will happily build one for you. But, before we do that, let’s talk about the thing that makes our team and process so unique. Spencer Harris 4 Questions to Ask Before Investing in an SEO Campaign These four questions might sway your assumptions about whether you really need to include SEO in your content marketing plan. Molly Riddle-Nunn 4 Tips for Unmasking Your Website Visitors If you had to name the primary source of lost leads for your business, would you immediate look to your website? Jarad Johnson 5 Tips for Crafting Your Best Video Content Yet Mostly Serious's Director of Content Strategy and Blend's Brandon Goodwin provide some insights about solid video production. Molly Riddle-Nunn 3 Easy Ways to Integrate AI into Your Marketing Campaigns How should you utilize artificial intelligence in your marketing plans and campaigns? That’s where we come in. Guest Author How to Create Engaging and Lasting Digital Marketing Content The goal is not to trick an algorithm into temporarily accepting subpar content but to produce quality content that will continue to meet the demands of your users. Jarad Johnson Two Approaches to Virtual Reality Marketers Need to Pay Attention To Virtual Reality (VR) is an emerging medium through which fabricated experiences can be conveyed to a degree unmatched by flat media. Guest Author 10 B2B Content Marketing Trends to Watch in 2018 B2B companies are seeing the impact of content marketing campaigns, with those campaigns becoming the norm for gaining leads that convert to customers. Jarad Johnson 3 Reasons Why Your Content Strategy Should Be Backed by SEO To have the most impact, a solid content strategy needs a foundation supplemented by relevant key terms. Molly Riddle-Nunn 5 Tips for Marketing to Low Attention Spans How can your message break through in less time than ever? These tips will help you grab that limited attention before it slips away. Jarad Johnson 3 Signs You Should Build Your Site From the Ground Up Before you build a new website (especially a custom solution!), make sure you scrutinize your business goals, ideal audience, and problems to be solved. Jarad Johnson Sustainable SEO in 5 Steps: Avoiding SEO Pitfalls It’s time to help business owners and marketing directors spot the difference between SEO hacks and the many experienced content marketers who do it right. Molly Riddle-Nunn 5 Bad Content Marketing Habits (and How to Kick Them) As the digital world becomes more focused on content than ever, you should make sure you're kicking content marketing habits that can hurt your goals. Molly Riddle-Nunn 10 Signs You Need a Website Overhaul And what you can do when overhauling your website to create a long lasting and engaging digital product. Jarad Johnson How to Create Content for Yourself At Mostly Serious, we know content is a vital part of any brand, but lack of content is the most common problem we see at our digital agency. Jarad Johnson How to Master Your Workday Flow—From a True Organizing Maniac At Mostly Serious, my love of spreadsheets, to-do lists and general tidiness causes my co-workers to occasionally compare me to Leslie Knope. I'm not complaining. Molly Riddle-Nunn The Tricks to a Well-Oiled Social Media Machine These pieces of advice make for a great foundational perspective; a few minutes of research or your innate business sense can take care of the rest. Molly Riddle-Nunn What We Learned in 5 Years: Looking Back on Mostly Serious's Evolution Five years can be a long time. It can also be an incredibly fast, blink-of-an-eye stress ball of hard work, laughs, and whiskey. Jarad Johnson Earlier
