Getting Started with Facebook Advertising
Facebook ad boosting not cutting it anymore? Then it's time to upgrade to Facebook Ads Manager. Ads Manager is the first step in making social media advertising an intentional part of your advertising strategy.
Tips and Tools for Understanding Your Online Audience
Our Marketing Analyst, Becca, breaks down the tools available to help you understand your online audience.
Responsive Text Truncation Using CSS's Text-Overflow Property
In this handy guide, our front-end engineer, Levi, explains how to carry out essential text truncation using CSS.
5 Tips for Better Strategic Planning Sessions
Our Director of Operations, Spencer, breaks down a few easy ways to get more out of your strategic planning sessions.
The Perks of Being a 20-Something in Springfield, Mo.
Springfield, Missouri's growth is not only making it recognizable from even a decade ago—it's making it the best kept secret in the U.S. for young, 20-something professionals.
3 Google Analytics Features You Should Enable Immediately
There are three Google Analytics features that often slip through the cracks for marketers despite the data-driven insights they can bring to marketers.
Let's Be Friends: Marketing & Technology
Mostly Serious lives at the intersection of marketing and technology, so we know first hand how to manage interdepartmental relationships.
Do it: Make a Better Call to Action
Read our four best tips for creating better calls to action that lead to conversion on your website.
A Marketer's Essential Guide to Facebook Reporting
A beginner's guide to setting a strong foundation of actionable objectives to track Facebook metrics against.
4 Major Website Missteps That Are Costing You Leads
Your website is one of your most valuable sources of leads and other conversions. Are you making the most of it?
6 Pro Tips for Better Company Photography
Modern digital marketing trends have created the need for more visual content than ever. Here are six ways to make yours better.
The 3 Most Important Values of a Problem-Solving Partner
Our Director of Operations, Spencer, identified three significant characteristics of problem-solving partners that help companies find the right vendor.
The Research Bit: 3 Things That Make the Mostly Serious Process So Unique
We build websites. Great ones. And we will happily build one for you. But, before we do that, let’s talk about the thing that makes our team and process so unique.
4 Questions to Ask Before Investing in an SEO Campaign
These four questions might sway your assumptions about whether you really need to include SEO in your content marketing plan.
4 Tips for Unmasking Your Website Visitors
If you had to name the primary source of lost leads for your business, would you immediate look to your website?
5 Tips for Crafting Your Best Video Content Yet
Mostly Serious's Director of Content Strategy and Blend's Brandon Goodwin provide some insights about solid video production.
3 Easy Ways to Integrate AI into Your Marketing Campaigns
How should you utilize artificial intelligence in your marketing plans and campaigns? That’s where we come in.
How to Create Engaging and Lasting Digital Marketing Content
The goal is not to trick an algorithm into temporarily accepting subpar content but to produce quality content that will continue to meet the demands of your users.
Two Approaches to Virtual Reality Marketers Need to Pay Attention To
Virtual Reality (VR) is an emerging medium through which fabricated experiences can be conveyed to a degree unmatched by flat media.
10 B2B Content Marketing Trends to Watch in 2018
B2B companies are seeing the impact of content marketing campaigns, with those campaigns becoming the norm for gaining leads that convert to customers.
3 Reasons Why Your Content Strategy Should Be Backed by SEO
To have the most impact, a solid content strategy needs a foundation supplemented by relevant key terms.
5 Tips for Marketing to Low Attention Spans
How can your message break through in less time than ever? These tips will help you grab that limited attention before it slips away.
3 Signs You Should Build Your Site From the Ground Up
Before you build a new website (especially a custom solution!), make sure you scrutinize your business goals, ideal audience, and problems to be solved.
Sustainable SEO in 5 Steps: Avoiding SEO Pitfalls
It’s time to help business owners and marketing directors spot the difference between SEO hacks and the many experienced content marketers who do it right.
5 Bad Content Marketing Habits (and How to Kick Them)
As the digital world becomes more focused on content than ever, you should make sure you're kicking content marketing habits that can hurt your goals.
10 Signs You Need a Website Overhaul
And what you can do when overhauling your website to create a long lasting and engaging digital product.
How to Create Content for Yourself
At Mostly Serious, we know content is a vital part of any brand, but lack of content is the most common problem we see at our digital agency.
How These 3 Habits Helped Me Master My Workflow
At Mostly Serious, my love of spreadsheets, to-do lists and general tidiness causes my co-workers to occasionally compare me to Leslie Knope. I'm not complaining.
The Tricks to a Well-Oiled Social Media Machine
These pieces of advice make for a great foundational perspective; a few minutes of research or your innate business sense can take care of the rest.