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From our brains to your screen, get the latest from our team on digital strategy, building better teams, and making the most of AI.

April 24, 2026

Your Website Should Keep Working as Your Business Changes

A website can keep loading, submitting forms, and technically doing its job while quietly introducing people to an outdated version of the business behind it.

Our long-term relationship with OMB shows what happens when a website foundation and the team behind it keep adapting as the business grows into new divisions, new audiences, and new offerings.

April 14, 2026

Stop Overthinking Agents

The AI industry wraps simple concepts in complex language. Agents, agentic workflows, multi-agent orchestration—it all sounds like it requires a computer science degree. It doesn't.

A practical look at how folder-based AI systems handle real organizational work, from marketing content to client onboarding, and why the barrier to entry is lower than the jargon suggests.

March 2, 2026

If You Speak First, You Shrink Your Team

Senior leaders often speak first in meetings without realizing the cognitive consequences. When a leader offers an early opinion, it anchors the group, narrows thinking, and reduces cognitive diversity. Research shows that evenly distributed participation improves collective intelligence, yet power dynamics make that difficult in practice. If leaders want better decisions, they must discipline their share of voice and intentionally create space for others to think and speak first.

March 2, 2026

Your Performance Reviews Are Probably Too Polite

Most performance systems fail not because they lack structure, but because leaders avoid discomfort. When harmony is prioritized over clarity, feedback becomes vague, accountability erodes, and growth stalls. Effective performance conversations require honesty, future orientation, and the courage to say what is actually true.

February 24, 2026

Write for People, Not Algorithms

AI made it easy to produce content at scale. It also made it easy to produce content nobody wants to read. The companies winning in search and AI-driven discovery are the ones publishing content with real perspective, not the ones generating hundreds of keyword-stuffed articles a month.