Digital Solutions team
The Mostly Serious team helps organizations plan, design, and build custom digital experiences that feel as good to manage as they do to use.
Our writing explores the real-world workflows, tooling choices, and long-term maintenance decisions that keep websites useful over time.
4 articles
January 15, 2026
Mostly Serious is hiring a Director of Operations to lead day-to-day operations, build scalable systems, and help our team navigate an exciting period of growth.
This post outlines what we're looking for, how the role will shape our future, and how to apply.
6 mins
September 15, 2025
Instead of obsessing over the number-one blue link, this article shows you how to become the source AI overviews and answer engines quote when they synthesize an entire topic.
You'll learn how to structure pages, schema, evidence, and measurement so your content is clear, quotable, and trustworthy for both humans and generative search systems.
11 mins
August 20, 2024
As AI search and Search Generative Experiences change how people find information, measuring SEO performance has become more complex than watching keyword rankings.
This article reframes SEO value around people-first metrics—engagement, helpfulness, brand visibility, and conversions—and explains how to adapt your measurement strategy so you can prove ROI and keep your content strategy resilient in an AI-shaped search landscape.
10 mins
January 1, 2023
After more than a decade of building and maintaining custom websites, our team keeps coming back to Craft CMS as the easiest platform for real people to use day to day.
This article walks through the learning curve, preview tools, carefully scoped features, plugins, and modular content blocks that make Craft feel approachable for new editors without sacrificing power for your digital team.
8 mins