Digital Solutions team
The Mostly Serious team helps organizations plan, design, and build custom digital experiences that feel as good to manage as they do to use.
Our writing explores the real-world workflows, tooling choices, and long-term maintenance decisions that keep websites useful over time.
10 articles
September 15, 2025
Instead of obsessing over the number-one blue link, this article shows you how to become the source AI overviews and answer engines quote when they synthesize an entire topic.
You'll learn how to structure pages, schema, evidence, and measurement so your content is clear, quotable, and trustworthy for both humans and generative search systems.
11 mins
September 10, 2025
Once vague digital accessibility requirements are becoming sharper, broader, and tougher—and regulations in the U.S. and Europe are redefining what "compliant enough" really means for your website.
This guide highlights the most urgent 2025 updates across ADA, HHS, and European Accessibility Act rules so you can understand which industries are most at risk, where your site may be falling behind, and how Mostly Serious can help you get ahead of enforcement and lawsuits.
4 mins
April 17, 2025
B2B buyers are searching, skimming, and comparing long before they ever fill out a form—so your website can’t afford to act like a static brochure.
This article walks through four practical B2B SEO moves—industry-specific landing pages, cleaner navigation, conversion-focused product copy, and intentional link-building—that turn your site into a real lead-generation engine in an AI-shaped search landscape.
4 mins
August 20, 2024
As AI search and Search Generative Experiences change how people find information, measuring SEO performance has become more complex than watching keyword rankings.
This article reframes SEO value around people-first metrics—engagement, helpfulness, brand visibility, and conversions—and explains how to adapt your measurement strategy so you can prove ROI and keep your content strategy resilient in an AI-shaped search landscape.
10 mins
August 17, 2024
Accessibility has always been important for websites, but as new legislation and standards are developed, it stands to become even more significant.
This article explores the current state of website accessibility, who is responsible for compliance, what WCAG standards mean for your business, and how Mostly Serious helps clients build accessible websites that meet legal requirements while improving user experience for everyone.
7 mins
August 15, 2024
Craft CMS integrations connect your website with powerful services and tools—from e-commerce platforms and search engines to AI, CRMs, and specialized industry solutions—enabling a more integrated digital experience.
This article explores top Craft integrations across eight categories, including Shopify for unified commerce, Algolia for smarter search, Airtable for workflow management, ChatGPT for AI-powered content, and DeepL for multilingual support, plus how to choose the right integrations for your business goals.
4 mins
July 10, 2024
Healthcare systems are under pressure to make access to care feel as intuitive as consumer apps, but legacy scheduling tools, scattered provider data, and manual workflows often get in the way.
This article breaks down how Kyruus-powered scheduling and directory integrations can simplify patient access, keep provider data accurate, and support real-world care journeys—highlighting a CoxHealth case study that shows what this looks like in practice.
9 mins
January 1, 2023
After more than a decade of building and maintaining custom websites, our team keeps coming back to Craft CMS as the easiest platform for real people to use day to day.
This article walks through the learning curve, preview tools, carefully scoped features, plugins, and modular content blocks that make Craft feel approachable for new editors without sacrificing power for your digital team.
8 mins
January 17, 2018
Even beautifully designed websites can quietly leak leads when copy runs long, navigation feels confusing, or contact forms ask too much of visitors.
This article walks through four common website missteps—unfocused copy, missing incentivizing language, unclear navigation, and clunky conversion points—and offers simple ways to tighten each so your site converts more visitors into real inquiries.
5 mins
October 13, 2016
CoxHealth, a five-hospital health system headquartered in Springfield, Missouri, partnered with Mostly Serious to launch a fully responsive website that spans more than 600 pages and makes it easier for patients and families to find what they need.
The new site puts search tools and high-traffic tasks like bill pay and patient portals front and center, all on top of a modern content management system that will support CoxHealth’s growing digital presence for years to come.
4 mins