OpenAI Pulse: ChatGPT That Meets You Where You Are

Yesterday, OpenAI announced “Pulse,” a new experience where ChatGPT proactively does research to deliver personalized updates based on your chats, feedback, and connected apps like your calendar.

It’s the kind of feature that can feel small on launch day but end up huge in its impact—similar to the original rollout of Memories in ChatGPT, which quietly reshaped how people expect AI tools to remember and adapt over time.

Pulse is AI meeting you where you are.

When we lead AI-focused strategic planning sessions with organizations, a common five-year goal is to have AIs that predict users’ next actions instead of waiting passively for prompts. In many cases, those visions have required custom builds and fragile integrations. Pulse is an early sign that off-the-shelf assistants will start doing this work for us sooner than most teams expected.

I’m especially interested in what this means for workflows that used to demand a lot of manual orchestration—jumping between calendars, task systems, and chat threads just to keep up. My own Pulse this morning was spot-on: it surfaced the right mix of updates, reminders, and follow-ups and effectively replaced a custom-built workflow I had spent months refining.

For now, Pulse is in research preview and will roll out more broadly over time. But even in this early form, it’s a concrete example of the shift we’ve been talking about with clients for years: AIs that feel less like destinations you visit and more like proactive teammates that show up where you’re already working.