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A refreshed brand and custom website helped TDP celebrate 10 years in business.


Years in Business


Projects Completed


Commercial Industries

Building a Brand on a Strong Foundation

A creative and tech-savvy team that works hard to find the right solution. That always asks questions and values the process of finding the right answers for their clients. That also wants to have fun and shine a spotlight on their community. Torgerson Design Partners is our kind of team.

In January 2020, Torgerson Design Partners (TDP) celebrated 10 years in business in Ozark, Mo. Leading up to this milestone, TDP partnered with Mostly Serious for a brand refresh that included a new logo identity and custom redesigned website.

A staple of the Ozark community and leader across industries in commercial architecture, TDP has expanded their service line to include real estate, property management, development, and interior design.

A firm with their full-service capabilities deserves a brand identity that embodies the growth of the past 10 years and sets them up for continued success in the years to come.

So we drew up some plans, put on our hard hats, and got to work.*

*Metaphors. You get it.

The new website design brings Torgerson Design Partners' professional focus and company culture to life, while elevating and showcasing their extensive project portfolio.

View the Live Site


After Groundwork research and a collaborative strategic planning session to help us determine TDP's business goals and set our baseline for developing their website, our first step was a logo redesign. We asked ourselves these questions:

  • How do we honor TDP’s existing heritage and culture while bringing a new look to life?
  • How do TDP’s new divisions and capabilities play out in a logo/identity?
  • How can the new office ‘vibe’ inform and inspire identity directions?
  • How can this logo reflect the approachable, professional, creative identity TDP embodies?

The new design has a clean, polished, and modern look with an approachable and friendly feel, in a logo that puts architecture, real estate, and development front and center. Take a look:

Torgerson Design Partners logo before

Torgerson Design Partners logo after Mostly Serious design

On their redesigned and custom-built Craft website, TDP's project work now lives front and center with in-depth case studies and large-scale imagery that best displays their skill and gorgeous architectural results. You'll recognize their work on display in striking, original spaces across the region—not from a calling card signature TDP style, but from a distinct quality that brings each client's particular vision to life.

Torgerson Design Partners project work

On the real estate side of the site, full MLS integration allows for seamless property searches for real estate clients, without a jarring visual experience or feeling like they're leaving the site. Behind the scenes, service-specific SEO strategy will help reach the goal of gaining referrals outside TDP’s word-of-mouth network, in key industries including religious and retail/hospitality.

From breaking ground to ribbon cutting, we were proud to partner with this company throughout this process to create a visual identity and website that lives up to their business.*

*More metaphors. We'll stop now.

"After 10 years in business, we knew it was time for a brand refresh. From the first meeting, Mostly Serious asked us questions that helped us dig deep to figure out our strengths. Throughout the process, they continued to find innovative ways for us to portray our new image while listening to what we wanted and the history within our company."

Anna Torgerson, Director of Marketing at TDP
Anna Torgerson, Director of Marketing at TDP
Groundwork Research
Logo Selected
Website Launch

Before & After

Let's get to work.