After Groundwork research and a collaborative strategic planning session to help us determine TDP's business goals and set our baseline for developing their website, our first step was a logo redesign. We asked ourselves these questions:
- How do we honor TDP’s existing heritage and culture while bringing a new look to life?
- How do TDP’s new divisions and capabilities play out in a logo/identity?
- How can the new office ‘vibe’ inform and inspire identity directions?
- How can this logo reflect the approachable, professional, creative identity TDP embodies?
The new design has a clean, polished, and modern look with an approachable and friendly feel, in a logo that puts architecture, real estate, and development front and center. Take a look:
On their redesigned and custom-built Craft website, TDP's project work now lives front and center with in-depth case studies and large-scale imagery that best displays their skill and gorgeous architectural results. You'll recognize their work on display in striking, original spaces across the region—not from a calling card signature TDP style, but from a distinct quality that brings each client's particular vision to life.
On the real estate side of the site, full MLS integration allows for seamless property searches for real estate clients, without a jarring visual experience or feeling like they're leaving the site. Behind the scenes, service-specific SEO strategy will help reach the goal of gaining referrals outside TDP’s word-of-mouth network, in key industries including religious and retail/hospitality.
From breaking ground to ribbon cutting, we were proud to partner with this company throughout this process to create a visual identity and website that lives up to their business.*
*More metaphors. We'll stop now.
"After 10 years in business, we knew it was time for a brand refresh. From the first meeting, Mostly Serious asked us questions that helped us dig deep to figure out our strengths. Throughout the process, they continued to find innovative ways for us to portray our new image while listening to what we wanted and the history within our company."