Logo Design & Redesign
Peer Study & Analysis
Brand Collateral & Campaigns
Brand Evolution Plans
Brand Identity Development — Logos, Collateral, and Strategy
Our brand identity development and strategy makes brands more competitive and gives them a sense of familiarity audiences need.
When we started working with Burrell Behavioral Health in 2017, it was an established organization with a brand image that fell short of reflecting its mission to make mental health care in Missouri more accessible and break down damaging perceptions about seeking care. We collaborated alongside the Burrell team to understand the compassion and progressiveness driving their future goals and responded by creating a refreshed brand look that supported its transition from its past self to a future-oriented, highly accessible entity for people from all walks of life.
The updated brand and associated collateral now portrays openness and approachability and complements the Burrell mission. We even invoked a little playfulness into the logo with subtle chat bubbles, which are a nod to Burrell's new tagline, "Time to Chat."
Mostly Serious helped us develop a brand identity that reflects our goal of being a leading conversation-starter about mental health stigma. It supports our vision for the future. — Matt LemmonSee the Case Study
We’ve got a thing for figuring out what values and differentiators makes your brand truly great.
To help the brands we work with find the right ways to showcase themselves, we dive into collaborative sessions that answer questions about what your brand should look and sound like. We get deep into voice and tone explorations, brand differentiator development, mood boards, and other creative services that help us get to the root of your brand's true identity.
When we started working with The Carpet Shoppe in 2017, our research and brand positioning phases helped us understand that the flooring company's decades-long commitment to expertise, service, product quality, and locality were way more important to audiences than the vanilla experience big box stores had to offer. Instead of attempting to reinvent The Carpet Shoppe’s brand and dilute its past, we leaned into what had made them so recognizable after so many years—a “heritage” feel, an iconic storefront, and an increasingly rare reputation for class and one-on-one care.See The Case Study
Brand Collateral & Campaigns
Our brand collateral and campaigns help you be you—in all the right places.
Our team of designers, writers, and managers keep your established brand identity close by so that every message, color palette, and overall feeling we put into marketing campaigns and collateral gives your audience a sense of familiarity about your brand.
Ascend Dental Design, a Springfield, Mo.-based dental practice with a profound commitment to attentive, family-like care, asked us to help them make their brand stand out in a congested market that’s tough for dental patients to navigate. After taking the Ascend team through a clarifying brand positioning phase, we set out to build audience recall and open the door to consultations by presenting Ascend’s newly unified brand message on its website, on social media platforms, and in the community it faithfully serves.
See some of our featured work.View All Work
The Carpet Shoppe
Our brand positioning services helped The Carpet Shoppe stake a fresh claim over its long-time reputation for great customer service and exceptional flooring quality.
Burrell Behavioral Health
Our brand identity and strategy services helped support Burrell Behavioral Health's reenergized commitment to change the face of mental health accessibility and start more conversations.
Some of the Things We Make
Distinctive, functional, memorable, simple: we design logos from scratch or redesign existing logos that help your audiences remember your brand's message in more ways than one.
Our on-site photography sessions capture your team members, interiors, exteriors, products, and services in crisp, high-resolution images that can be used for any purpose imaginable.
Our Brand Guidelines are valuable documents that help businesses and organizations with multiple content producers stay aligned on logo usage, fonts, tone and voice, messaging pillars, and other marketing guidelines.
Brochures & Collateral
Our brochures and collateral makes sure your business cards, office signage, letterhead, leave-behinds, and other marketing materials communicate your most important messages and align with your brand's look and feel.
Voice & Vision Development
We help brands old and new refine their characteristics and personality, establish key messages based on what makes them truly different, and set their sights on a goal-oriented vision.