CEO & Co-founder, Mostly Serious
Jarad leads strategy across the Mostly Serious family of teams with a focus on making complex digital decisions feel approachable.
He spends a lot of time thinking about how AI, content, and long-term partnerships show up in the real work clients depend on.
20 articles
January 27, 2026
Why AI pilots stall in 'pilot purgatory' and why failure is often the signal that teams are learning fast enough to make the next model jump count.
A practical look at the 30-day Implementation Launchpad approach for mapping workflows, shipping focused pilots, and building AI agents that actually work.
8 mins
January 25, 2026
At CES, it was obvious how wide the gap still is between knowing about AI and actually running it inside everyday work. Even advanced audiences can describe the tools but very few are operating with autonomous agents or the workflows that make them worth it.
The companies pulling ahead are the ones that keep failing fast, redesigning team structures, and shrinking the human layer to make space for always-on execution partners. That shift is already here, and most organizations are not ready for it.
9 mins
December 4, 2025
Anthropic built an AI-powered interview tool and used it to talk to 1,250 professionals about how they actually feel about AI at work. They spoke with the general workforce, scientists, and creatives.
The research validates a lot of what we're seeing. People tend to like AI, they use it frequently, and they're still uneasy about it.
5 mins
December 1, 2025
With the launch of this new website, we're bringing our three divisions—Mostly Serious, Habitat, and MSAI—into one space. It's important to understand how this all came together.
Fifteen years ago, Mostly Serious started in a spare bedroom building websites. Along the way, we built a team and culture that actually works—and that foundation led to Habitat and MSAI. Three divisions, one team, solving connected problems.
2 mins
November 26, 2025
As AI tools become part of everyday work, the model you choose—4o, o3, 4.5, o3-pro, or whatever comes next—has a huge impact on quality, speed, and how “smart” the assistant feels.
This article shares how we teach teams to think about model choice in AI Quest Foundations, including simple personas for today’s ChatGPT models and why learning to pick the right one is a skill that will only matter more over time.
4 mins
November 5, 2025
Most companies try to bolt generative AI onto existing workflows instead of reimagining how work should run when AI is in the loop—and that choice quietly determines who gets real ROI from these tools.
Drawing on data from Wharton’s 2025 AI Adoption Report and lessons from more than 50 organizations in our AI Quest program, this piece explains why smaller, more flexible teams are seeing outsized gains and how any company can start redesigning work for generative AI.
4 mins
September 26, 2025
OpenAI Pulse is a new ChatGPT experience that proactively does research and delivers personalized updates based on your ongoing conversations, feedback, and connected apps like your calendar—instead of waiting for you to ask.
For teams thinking seriously about AI, Pulse is an early glimpse of a future where off‑the‑shelf assistants predict what you need next, replace fragile custom workflows, and quietly meet you where you already work.
2 mins
February 4, 2025
Neglected websites quietly turn into security liabilities, performance bottlenecks, and lost revenue as outdated CMS versions, vulnerable plugins, and poor builds pile up—and marketing teams are often stuck waiting on overloaded IT or agencies to clean up the mess.
This article unpacks the real costs of website neglect, explains why proactive maintenance and our Craft CMS Health Check are smarter long-term investments, and outlines how a structured audit can stabilize your site, protect customer trust, and create a foundation for growth.
10 mins
November 21, 2024
Creativity is what makes brands feel truly distinct, but every bold idea asks leaders to accept real risk instead of staying safely on the well-worn path.
This article explores how to evaluate the return on creative risk, learn from your customers, iterate your way toward bolder ideas, and test and refine brand moves so you can stand out without tanking trust or results.
9 mins
October 29, 2024
This Dot One 2024 workshop recaps how to move beyond AI hype and start using tools like ChatGPT, Claude, Perplexity, and NotebookLM as part of your everyday work—from learning new topics faster to researching clients and preparing for sales conversations.
Use this article as the interactive companion to the talk: you’ll find links to the tools we used, copy‑and‑pasteable prompts, and a practical FAQ you can share with teammates who are just getting started with AI.
8 mins