Once vague digital accessibility requirements are becoming sharper, broader, and tougher—and regulations in the U.S. and Europe are redefining what "compliant enough" really means for your website.
This guide highlights the most urgent 2025 updates across ADA, HHS, and European Accessibility Act rules so you can understand which industries are most at risk, where your site may be falling behind, and how Mostly Serious can help you get ahead of enforcement and lawsuits.
B2B buyers are searching, skimming, and comparing long before they ever fill out a form—so your website can’t afford to act like a static brochure.
This article walks through four practical B2B SEO moves—industry-specific landing pages, cleaner navigation, conversion-focused product copy, and intentional link-building—that turn your site into a real lead-generation engine in an AI-shaped search landscape.
Accessibility has always been important for websites, but as new legislation and standards are developed, it stands to become even more significant.
This article explores the current state of website accessibility, who is responsible for compliance, what WCAG standards mean for your business, and how Mostly Serious helps clients build accessible websites that meet legal requirements while improving user experience for everyone.
Craft CMS integrations connect your website with powerful services and tools—from e-commerce platforms and search engines to AI, CRMs, and specialized industry solutions—enabling a more integrated digital experience.
This article explores top Craft integrations across eight categories, including Shopify for unified commerce, Algolia for smarter search, Airtable for workflow management, ChatGPT for AI-powered content, and DeepL for multilingual support, plus how to choose the right integrations for your business goals.
Healthcare systems are under pressure to make access to care feel as intuitive as consumer apps, but legacy scheduling tools, scattered provider data, and manual workflows often get in the way.
This article breaks down how Kyruus-powered scheduling and directory integrations can simplify patient access, keep provider data accurate, and support real-world care journeys—highlighting a CoxHealth case study that shows what this looks like in practice.
Even beautifully designed websites can quietly leak leads when copy runs long, navigation feels confusing, or contact forms ask too much of visitors.
This article walks through four common website missteps—unfocused copy, missing incentivizing language, unclear navigation, and clunky conversion points—and offers simple ways to tighten each so your site converts more visitors into real inquiries.
CoxHealth, a five-hospital health system headquartered in Springfield, Missouri, partnered with Mostly Serious to launch a fully responsive website that spans more than 600 pages and makes it easier for patients and families to find what they need.
The new site puts search tools and high-traffic tasks like bill pay and patient portals front and center, all on top of a modern content management system that will support CoxHealth’s growing digital presence for years to come.
