A visual refresh and website update to support Care to Learn's growth.
Imagine sitting in an 3rd grade classroom with your stomach rumbling. You didn’t have breakfast this morning, again; and it’s hard to pay attention when you aren't sure when you'll next get something to eat.
Care to Learn understood the impact that scenario could have on a student, and they decided to do something about it. Their organization partners with dozens of Missouri schools to meet the urgent health, hunger, and hygiene needs that prevent students from succeeding. And since 2008, they’ve been busy! Through their many Chapters, they’ve met over 2 million student needs—like a warm winter coat, a meal, and or a new tooth brush.
To support their organization’s growth and the increasing number of Chapters, Care to Learn partnered with Mostly Serious to overhaul their website and refresh their brand messaging.
- Web Design + Development
- Craft CMS Websites
- Creative Services
- Website Analytics
Built for Growth
In our Project Planning Session with the Care to Learn team, we dug into two key questions: What is holding them back? And where do they want to be?
Based on this discussion, we discovered that one of their major blockers was their existing website’s content management system (CMS). It was difficult to keep their site up to date and it was not capable of supporting their growth in real time.
As a result, we built a site on CraftCMS that gave them the tools and autonomy to make website updates themselves as they continue to expand their outreach:
- Manage data at both an organization level and an individual Chapter level
- The ability to add more Chapters and expand into neighboring states
- An easy-to-navigate Chapter directory
- The ability to update events and support chapters' fundraising efforts in real time
- A permission system to control access for multiple tiers of site admins
- And integrations with their email marketing and online giving platforms
Diving into Data
Both Mostly Serious and Care to Learn agree that good data is critical to making solid strategic decisions, so access to site data was a priority. We created accounts for Care to Learn on Google reporting tools such as Google Analytics and Google Search Console. This allows the Care to Learn team to have access to a wide range of valuable website data for the first time ever.
Because we know those data sources and tools can get overwhelming, we consolidated key metrics into a Google Looker Studio dashboard. This gives the Care to Learn team near real time data at their fingertips any time they need it. One great perk of a well-designed Looker Studio dashboard is that it can be shared as-is as a great visual for other stakeholders in the organization.
Behind the Scenes
- AA accessibility
- Digital brand guidelines
- Donor platform integration
- Craft CMS
- Community Organizations