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Designed to appeal to younger generations of tech-savvy career seekers.

We designed and built Project Shift's custom Craft CMS site in tandem with naming, logo development, and campaign video production. The site's design reflects the features and general cool factor we knew young audiences would latch onto.

Client: Automotive Technician Collaboration (ATC), a group of 10 auto manufacturers looking to help high school grads and other job-seekers find high-tech, in-demand work in the industry.

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Our Role

  • Web Design + Development
  • Craft CMS Websites
  • Search Engine Optimization
  • Content Marketing
  • Product Naming
  • Logo + Identity Design
Logo for Project Shift animates onto a dark background
Project Shift logo and auto motor background
Water bottle, phone, and hoodie with Project Shift logo
Project Shift logo designed by Mostly Serious
Images and icons from Project Shift website
Screens from the Project Shift website

Awards & Honors

It's an honor to be nominated (winning is nice too) but recognizing our team for their work and highlighting client partnerships is even better.

2021

2020

Webby Nominee site badge
Awwwards certificates
VIDEO

A Video Campaign to Pull it All Together

During web development, we switched gears to conceptualize, script, and animate a campaign video—with shorter versions adapted for social media ads—to build audience awareness on the site and across social platforms. Take a look:

Animated icons from the Project Shift video

Behind the Scenes

Project Team

  • Emily Coulter Dunn
  • Jessica Gottstein
  • Sarah Jenkins
  • Molly Riddle-Nunn

Features

  • Motion + animation
  • Full-screen experience
  • Resource library

Tech

  • Craft CMS
  • PHP
  • a11y
  • Vue.js
  • Sass
  • Lodash
  • AWS
  • Font Awesome
  • Javascript
  • jQuery
  • TypeKit
  • Webpack

Industry

  • Manufacturing

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