Skip to Main Content
Let's Talk

A new best-in-class website to reflect growth while keeping customers first

OMB Bank has grown and evolved over the years, but still has a commitment of keeping their customers' needs first. As they embarked with Mostly Serious on creating a new website, the primary objective was to create a best-in-class experience for their users.

A big part of this experience is helping users navigate to exactly where they need to be, even if they weren't sure where that was. This was a textbook use case for content personalization. A simple, multi-step quiz directs users to the products that best meet their specific needs. And this approach has produced tangible results. In just the first half of 2023, over 3000 unique visitors utilized this tool, leading to more than 800 conversions via an option for users to have their results emailed directly to them.

Visit the OMB Bank site >

Our Role

  • Web Design + Development
  • Craft CMS Websites
  • Creative Services
OMB Bank personalization examples

Award Winning Digital Experience

The teams at OMB Bank and Mostly Serious aren't the only ones thrilled with this new site. OMB Bank won the 2022 ABA Brand Slam Award for Website Redesign from the American Bankers Association. In the awards announcement, the ABA states, "OMB’s new website is graphically stunning, easy for consumers to navigate and, perhaps most importantly, engaging for visitors."

We couldn't say it better ourselves.

Modern Interactive Design

OMB Bank's website needed to showcase their refreshed look and broader appeal as they have expanded their footprint in the region. To achieve this, we combined interactive personalized content with eye catching and engaging design. Subtle movement and and expanded color palette helped modernize their site and elevate it above their peers in the financial industry. Visual features of the site include:

  • Animated GIF illustrations are dynamically animated and paused as users navigate the site.
  • Layered and decorative typography is triggered on a user's scroll for a fun user experience.
  • Gradient buttons with dynamic hover states pepper the site for more engaging navigation.
  • The site meets AA accessibility standards so the visual appeal is combined with practical requirements for accessible navigation.
Two iPhones with OMB Bank screens
OMB Bank Modules screenshot
Screenshots of various OMB Bank mobile screens
OMB Bank Help Page screenshot
OMB Bank style guide image
It doesn’t look like a typical bank website, but invites visitors to stay longer and enjoy an improved website experience.

Ryan Bowling, OMB Bank VP, director of marketing

Behind the Scenes


  • AA accessibility
  • Digital brand guidelines
  • WCAG 2.0 A
  • Personalization
  • Animations


  • Craft CMS
  • Mapbox
  • ImgIX

Tell us about your project.