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A new website for one of the largest independent corrugated manufacturers in the Midwest.

Celebrating 50 years in business in 2022, SMC Packaging Group came to us looking for a website that could tell their story, communicate their capabilities, and more effectively reach potential customers and employees, as well as current stakeholders.

Powered by Craft CMS, this new website better showcases the breadth of their services, the skills of their team, and the values of the company—and it’s ready to grow along with SMC for years to come.

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Our Role

  • Web Design + Development
  • Craft CMS Websites
  • Creative Services
  • Brand Guidelines
Before and after comparison of SMC's website
Overview of SMC's site. Desktop and mobile

Brand Development

Mostly Serious built upon the existing SMC brand to develop digital brand guidelines that help translate the company's values and vision into a consistent web experience, ensuring that the SMC team has the tools they need to build the site going forward.

Brand guide: Cover Page
Brand guide: design elements
Brand guide: mission statement
Brand guide: expanded logo use
Brand guide: core values

Research showed us that best-in-class manufacturing peers showcased their capabilities through showing their work. The SMC team solves problems for their customers every day, so we worked with members of their sales team to develop case studies that helped tell that story.

See Case Studies

Overview of case studies made for SMC

In order to provide clear and intuitive paths for potential customers, we presented SMC's services and technical capabilities by letting solutions lead. We also made sure their core values are front-and-center on the site, as they are in everything that SMC does.

SMC solutions page
Video

Celebrating 50 Years

We collaborated with Blend Studio to produce this video celebrating 50 years in business for SMC, which was shown as part of their recognition at the AICC conference in 2021.

Behind the Scenes

Features

  • Hiring platform integration
  • Employee & customer portal integration
  • Case study pages
  • AA accessibility
  • Digital brand guidelines

Tech

  • Craft CMS
  • Svelte
  • TailwindCSS
  • FontAwesome
  • Javascript
  • PHP
  • Webpack

Industry

  • Manufacturing

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