Our clients tend to have mature marketing teams that understand the power of engaging, informative, and relevant website writing. They may come to us for an initial request of brand management, go-to-market campaigns, or custom website overhauls, but hidden just beneath the surface is always some type of content requirement, from creative copy to SEO-driven website writing. Our clients are not strangers to the importance and impact of writing.
Still, writing for the web remains a major challenge.
Some years ago, we had a suspicion that we were able to launch websites faster when we handled content writing and website population. After digging into the data, we found that, on average, we launch websites four months faster when our team is tasked with writing rather than our client's team. There are a variety of factors for this, including our client contacts wearing many different hats and struggling to dedicate the required time to content creation. The reality is, creating great writing is really hard
That's why we created Promptly, a Craft CMS AI-writing assistant that breaks through the blank page, provides helpful headlines, and delivers powerful editing features from proofreading to language translation. Promptly is built on the revolutionary technology behind ChatGPT. Early studies have shown dramatic increases in productivity when leveraging ChatGPT, with a recent MIT study showing a 37% increase without sacrificing quality. Additionally, the tool was found to greatly reduce brainstorming and rough draft creation time, and was actively used during the editing process. Given the clear benefit of using ChatGPT, our goal is to bring the technology directly into Craft CMS while providing proprietary prompts that make the authoring experience even easier.
How Promptly Assists Writers
We built Promptly to assist writers in two key areas: brainstorming and editing. While ChatGPT and other AI models can't quite nail your brand's tone and voice yet, it can dramatically accelerate your ability to start writing and speed up the process of proofreading and finalizing your work. Here are the features in each category:
Create Custom Prompts
In addition to our built-in functions, Promptly also allows users to create their own custom prompts. We've been blown away by some of the ideas from our users. Here's a preview of some of the ways you can extend Promptly to meet your needs within and beyond your Craft CMS and Craft Commerce sites:
Product Descriptions
Generate unique and persuasive product descriptions for your entire e-commerce store.
Social Media Captions
Have Promptly write creative and attention-grabbing captions for social media posts directly from the content you will share.
Event Invitation Text
Provide Promptly with an overview of your event and have it quickly generate text for your event, whether for a webinar, conference, or a meetup.
Support Docs & FAQs
Promptly is excellent at writing technical information that everyone can easily read. 💡 Pro-tip: Use Change Tone to turn casual writing into expert content.
Write Smarter: How to Use Promptly
When building Promptly, our primary focus was to provide an exceptional AI-assisted writing experience for Craft CMS. To achieve this, we have created tailored prompts that are designed to increase the likelihood of ChatGPT delivering the best possible results for a specific need. Every prompt built into Promptly provides support in a key area of the writing process, from solving the blank page problem to polishing a completed article.
Below, we'll walk you through each of the prompts within Brainstorm and Edit, provide examples of how users get the best results, and, hopefully, inspire you to adopt Promptly as part of your content authoring experience within Craft CMS.
We're incredibly excited to bring an intuitive ChatGPT experience directly into CraftCMS. Promptly is a powerful AI-writing assistant that can help writers overcome the challenges of creating engaging and informative content and bring high-quality editing tools directly into the native Craft authoring experience.
FAQs: Promptly AI Writing Assistant for Craft CMS
1. What is Promptly, and how does it work in Craft CMS?
Promptly is a Craft CMS AI plugin that embeds ChatGPT directly into your content editor. It helps you brainstorm ideas, draft copy, and polish text without leaving the CMS.
2. How can Promptly help me overcome blank-page syndrome?
With built-in brainstorming and headline generation tools, Promptly gives you a fast starting point. You can turn a vague idea into a workable draft in minutes.
3. What editing features does Promptly offer?
Promptly can proofread your text, adjust tone, translate content, and refine clarity. It’s a quick way to spot issues and improve flow before publishing.
4. Can I create my own AI prompts in Promptly?
Yes—its Custom Prompts feature lets you save and reuse tailored instructions. This makes it easy to keep outputs aligned with your brand’s style and editorial standards.
5. How does Promptly speed up my content workflow?
By reducing brainstorming and rough-draft time, Promptly lets you focus more on strategic editing and final touches. You move from concept to publish-ready content faster.
6. Will Promptly replace my role as a writer or editor?
No—Promptly is a writing assistant, not a replacement. You still provide brand voice, judgment, and fact-checking to ensure the final piece is accurate and authentic.
7. Can Promptly help with multilingual content?
Yes—it can translate copy directly in the CMS, making it easier to serve multilingual audiences without switching tools.
8. Is Promptly only useful for marketing teams?
Not at all—any content team using Craft CMS can benefit, from blog editors to knowledge base managers. If you publish content regularly, Promptly can help you do it faster and more effectively.