Competitive Peer Analyses
Focus Groups & Customer Surveys
Industry Analyses & Research
Our foundational research phase, Groundwork, digs up insights that help us do right by your business goals.
Our Groundwork research looks for truth by way of customer surveys, competitive peer analyses, and audits. That truth might be that your existing customers love you but that you need to go digital to find new ones. Or that your complex menu of services sends your site visitors running for the hills. It might even be that you’re doing a lot of things right—but that our services can fill in what’s missing. Our Groundwork research gives us truth that has a seat at the table for everything we create moving forward. It helps us make wiser decisions and flex more creative muscle. It empowers us to dismiss those imposter ideas that contradict our initial findings. And it’s along for the ride as we concept, create, and execute solutions that put you on the path to victory.
Check out some of our featured work.See All Work
The Carpet Shoppe
Our research for The Carpet Shoppe, an iconic local flooring company, helped us identify which product-specific site features would appeal to untapped audiences that see their own values in The Carpet Shoppe’s brand story.
We worked closely with 417 Magazine to overhaul the publication’s suite of sites. To ensure our efforts were successful from step one, we dived deep into understanding their existing print and digital audiences, which led to impactful findings.