Burrell Behavioral Health

Burrell's leadership team came to us looking for a partner who could develop a brand identity, messaging strategy, and website that positioned them as a national leader on mental and behavioral health—in addition to the 40,000 clients they serve across 17 counties in Missouri.

Our custom website design for Burrell Behavioral Health encourages patient accessibility by leading service seekers to the right information with subtle animations, funnel-down navigation, and easy-to-use search filtering.

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Our Role

Web Design + Development
Logo Design + Brand Identity Design
Creative Services
Brand Positioning
Branding

A prospective patient seeking care is likely to encounter images of people in pain, websites featuring dark colors and jargon, and diagnosis-oriented language that emphasizes issues (e.g., depression) rather than people.

So what if we built a brand that embodied the opposite of all that?

Mostly Serious helped us develop a brand identity that reflects our goal of being a leading conversation starter about mental health stigma. It supports our vision for the future.