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Burrell Behavioral Health

Burrell's leadership team came to us looking for a partner who could develop a brand identity, messaging strategy, and website that positioned them as a national leader on mental and behavioral health—in addition to the 40,000 clients they serve across 17 counties in Missouri.

Our custom website design for Burrell Behavioral Health encourages patient accessibility by leading service seekers to the right information with subtle animations, funnel-down navigation, and easy-to-use search filtering.

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Our Role

  • Web Design + Development
  • Logo Design + Brand Identity Design
  • Creative Services
  • Brand Positioning
  • Branding
Burrell Behavioral Health logo

A prospective patient seeking care is likely to encounter images of people in pain, websites featuring dark colors and jargon, and diagnosis-oriented language that emphasizes issues (e.g., depression) rather than people.

So what if we built a brand that embodied the opposite of all that?

Brochure showing the Burrell Behavioral Health brand and new logo
Mostly Serious helped us develop a brand identity that reflects our goal of being a leading conversation starter about mental health stigma. It supports our vision for the future.
Matt Lemmon, Burrell Behavioral Health

Matt Lemmon, Director of Communications at Burrell Behavioral Health

Burrell Behavioral Health new logo on a dark background
Two screens from Burrell Behavioral Health website

Behind the Scenes


  • Blog
  • Motion + animation
  • Intuitive user paths


  • Craft Enterprise
  • Craft CMS


  • Healthcare

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