Get Started

A modern web presence for a steadfast financial institution

$300 million

Distributed through the AG Foundation


Clients across the world


Years of service and experience

Growing Through Challenges and Change

As we all know and TV commercials remind us, 2020 has been an unprecedented year. This is certainly true for financial institutions and the businesses and individuals they serve.

When we began our partnership with AGFinancial late in 2019, we could not have predicted what changes were ahead. (If we could have, we might have invested in Zoom and the sweatpants industry.)

For a long-standing and forward-focused company like AGFinancial, weathering challenges is baked in to their business. So a new and improved website would be a valuable and impactful tool—to use another 2020 cliché—now more than ever.

The new AGFinancial website helps users find what they're looking for faster, whether pointing directly to a service, meeting needs through relevant resources, or connecting them with a consultant for one-on-one advice.

View the Live Site


An institution like AGFinancial, which helps churches and individuals prepare for their financial future, needs a website that sets them up for present success and future growth.

Our custom website redesign for AGFinancial began with a strategic planning session as well as an in-depth needs assessment to establish project goals and level-set our team's understanding of AGFinancial's current website alongside industry peers.


Showcasing Financial Experience and Faith-Based Values

Through close collaboration with AGFinancial's internal marketing team every step of the way, we developed a website that communicates clearly, navigates seamlessly, and converts easily. Features include:

  • Intuitive navigation that showcases AGFinancial's broad range of services and resources, offering simple paths to relevant information and calls to action.
  • Modern and vibrant design that builds upon AGFinancial's refreshed brand, with interactive page-building modules.
  • Content that overcomes a formal, corporate perception and rather tells the story of AGFinancial as an approachable, flexible, and—above all—purpose-driven organization.
  • Robust resource and media library, as well as an interactive consultant directory, to help users find the help they need.
  • Opportunities to interact and engage through multiple touchpoints, reaching customers across age groups and financial needs, including churches of all denominations, ministers, and everyday people of faith alike.

“Through this process of developing the AGFinancial website, Mostly Serious has become a part of our extended team, and working with them could not have been better. We don’t just have a vendor that built us a website—we have a digital partner that we enjoy working with and trust to help shape the future of our brand.”

Andy Whaley, AGFinancial’s senior vice president of marketing and strategic partnerships
Design Collaboration
Content Population
Site Launch

Before & After

Let's get to work.