Supporting Sales with Custom Selling Features
Simply Inspired had unique product and marketing needs that guided our approach to the new Simply Inspired website. Expected ecommerce features—like an editable promotional banner, related products, and filterable tagging that allows users to also browse products by room or collection—put Simply Inspired in line with the most modern ecommerce trends. In addition, custom Craft Commerce CMS features like extended product and shipping rule options, custom product requests, and monthly product subscriptions functionality gave the Simply Inspired team the flexibility that matched their business.
Bringing a Brand to Life
Simply Inspired's products have an unmistakeable style ("Modern Farmhouse" to be exact)—and its creators are talented designers and makers themselves. However, at the beginning of the website process, the only guiding brand visual was the modest Simply Inspired logo. Collaboration sessions that allowed our team to learn all about Simply Inspired, its products, and aspirational style gave us the foundation to build out Simply Inspired's visual look into a fully realized brand presence. Users who browse the site will notice illustrated organic flourishes and typography treatment that compliment the product style. Subtle brand elements like subway-tiled background patterns nod to Simply Inspired's custom homebuilding service and reinforce its identity as a home lifestyle brand.
Room to Grow
As Simply Inspired continues to expand its footprint in the lifestyle space, its site is designed to grow with it. A robust blog allows for video content and DIY tutorials that Simply Inspired intends to build out over time. Flexible landing pages allow the Simply Inspired team to create specially-designed landing pages for new services, locations, and seasonal product releases.