Refreshed Design Makes Waves
The main element of branding we had to build from was UMMA’s logo, so we took that as inspiration, along with nautical imagery, being careful to stay away from an overly literal nautical theme. (Going overboard, if you will.) Elements are subtle instead, like the faintly floating animation, blue overlay on photos, and the use of lines and stripes to complement the logo. This design choice also ensured the site remained representative of the diverse range of boat makers that UMMA serves.
Collaboration Leads to Business Support
The annual Partnership Conference is a cornerstone of UMMA’s service to its members, providing opportunities for cooperation, exposure to industry trends, and quality networking for suppliers and builders. The new website serves as a portal before, during, and after the event, allowing for real-time updates that help the conference run more efficiently.
Listening to UMMA’s business needs and current challenges allowed us to adapt a website plan that not only met their immediate website objectives, but set them up for successful growth into the future. (Smooth sailing, you might say.)
"I knew we needed a company like Mostly Serious that would work with us to start fresh with a stable foundation we can build on in the future. The team listened and asked questions, met us where we were, and gave us something that fit for us—not just a website in a box. People rarely looked at our old site, but now it's our favorite resource."